Here’s a selection of the strategic communications projects and campaigns I have delivered over the last 20 years. It’s by no means everything, but should give a flavour of the wide range of projects I have worked on.

Strategy

• From NACAB to Citizens Advice – re-brand for national charity
• Communications strategy to reposition national charity, The Anne Frank Trust UK
• A glimpse of the future – (award-winning) film and engagement strategy to reposition the Citizens Advice service for the 21st century
• Website for international development charity Sound Seekers to align with revised vision, mission and values
• Internal communications strategy for University College London’s HR division
• Member research for National Centre for Universities and Business
• Marketing strategy and delivery for European Bioenergy Research Institute at Aston University
• Perceptions/reputation audits for several UK universities and business schools
• Internal communications research and strategy for SOAS, University of London
• Charity annual reports to support strategic objectives

Campaigns

I’ve delivered integrated campaigns from conception through to evaluation utilising multiple communications channels including:

• Look after someone, who looks after you?– increased access to health services for carers across Northamptonshire
• Aiming High for Disabled Children – improved access to services for families with disabled children
• Who’s the daddy? – increased take up of contraception and sexual health services in Peterborough
• Choose the right route – reduced inappropriate use of A&E in North East Essex
• Ride for Health – encouraged health professionals to promote the health benefits of cycling